Adam Goldenberg is a successful entrepreneur who started his career at an early age. He was only 16 when he created an advertising network of gaming sites known as Gamer’s Alliance Inc. However, in 1999, the firm was purchased by Intermix Media. Intermix media’s president incorporated Adam into the Intermix media company and thus began his journey to the top. In Intermix media, Adam’s position was Vice President of Strategic Planning. Later at the age of 20, he advanced positions and was named the company’s Chief Operating Officer. News Corp then bought Intermix Media. It was while in Intermix Media that Adam became acquainted with Don Ressler.
About Don Ressler
Don Ressler is also a brilliant entrepreneur who has been behind the success of many start-up companies. FitnessHeaven.com was his first company. However, the company was purchased by Intermix Media, and Adam Goldenberg together with Don founded the Alena media. Don Ressler and Adam Goldenberg later left Intermix after its acquisition by News Corp.
Adam Goldenberg and Don Ressler Partnership
The two partners gathered together a team from the Alena Media and together, they shared and brainstormed ideas. Later, they were able to come up with Intelligent beauty. Intelligent beauty gave birth to DERMSTORE which is an online shop for cosmetics. The company also birthed SENSA which deals with weight. The third company to be founded by Intelligent Beauty was the JustFab.
JustFab has in the course of time got funding from various companies. In 2011, they received funding from the Matrix Partners worth $33 million. In 2012, the company received a funding of $76 million funds from Rho Ventures, Crossover Ventures, Matrix Partners, and Intelligent Beauty. In 2014, they received another round of funds from Matrix Partners, Technology Crossover Ventures, and other investors. In 2013, they launched Fabletics which is an online store for sportswear. They became associated with Kate Hudson to acquire a broader market.
JustFab, however, changed its name and is currently known as Techstyle Fashion Group. The company’s headquarters are in El Segundo in California. They chose El Segundo as their headquarter due to some determining factors. The first was the fact that the location was close an international airport. It was the best place for expansion and near the beach.