Category Archives: advertising Firm

Jose Borghi Describes The Role Images Play In Advertising Some Background Information On Jose Borghi

Mr. Jose Borghi is an advertising executive who currently serves as co-CEO of Brazilian ad agency Mullen Lowe. Jose Borghi is an award winning creator of ads, having received lions awards in Europe for his marketing genius. He graduated from the Pontifical Catholic University of Campinas with a bachelor’s degree in advertising and propaganda.

Jose Borghi had founded his own advertising company with a friend called BorghiErh, which was later bought out and incorporated into another firm. It was then called BorghiLowe. Another buyout and change of ownership resulted in another renaming of the firm. This time it was renamed to Mullen Lowe, where Jose Borgi currently serves as co-CEO of the Brazilian advertising agency on

Images Are Key To Connecting With Consumers According to Jose Borghi

A study conducted by marketing company Narita Design & Strategy has come up with some interesting conclusions says Jose Borghi. When a group of people are asked their thoughts on images, the responses tend to be quick, almost instantaneous and sincere. This is in contrast with questionnaires where responses can take a long time to obtain. The sincerity of responses is also somewhat questionable.

Mr. Jose Borghi points out that when you see an image you immediately feel something and have a response to it. There is no time to rationalize. You get an effect from the image right away. This can be used by marketers to showcase their product and get it into the consumer’s minds without writing or even saying anything. Jose Borghi says that a picture is worth a thousand words and he says that it holds true even in the world of advertising media.

Another important thing highlighted by the study done by Narita Design & Strategy in Brazil is that pictures are more more effective in connecting with the person and soliciting an emotional response. People respond with emotion to images. The same cannot be said to text or sound. These mediums may or may not elicit an emotion, while images almost always do.

By connecting with a consumer emotionally, you are already hooking them onto your message and product. This is key for advertisers. Before the study conducted by Narita Design & Strategy there was speculation that images managed to build an emotional relationship with viewers. It has now been scientifically validated by a psychologist who was on the survey team.

Read more:
Publicitário José Borghi comenta sobre o lookalike e as suas vantagens na publicidade
Publicitário da Mullen Lowe Brasil noticia sobre a Revolução da Mídia

White Shark Media is Invested in The Future of their Clients

White Shark Media is a digital marketing agency that was founded in 2011. Their three co-founders have extensive experience in marketing, executive level management, and sales. The unique skill set that each of them brings to the company is evident in the client relationships and partnerships that they value so highly.


From the start, the team at White Shark Media shows genuine concern for your business. Prospective clients get to speak with a live Digital Media Advisor who will guide you through the White Shark systems and processes that will be implemented for your business once you begin working together. Even if you don’t decide to make the investment into your businesses future by working with White Shark Media, you will have gained invaluable insight that you can use.


All of the Digital Media Advisors from White Shark Media are trained by search engine optimization (SEO) and Google AdWords experts. The knowledge that you can glean from White Shark Media during this initial meeting will leave a lasting impression on you and your business.


The team at White Shark Media uses the following six step guide to determine how your company’s search engine marketing is performing:


  • Overall Google AdWords Performance
  • Keyword & Match Type Selection
  • Tracking Efforts
  • Optimization Techniques Utilized
  • Base lit Audit with 3rd Party Tool
  • SEO Analysis of Key Ranking Factors



The best part about this initial peek into what it’s like to work with White Shark Media is the fact that this search engine marketing evaluation is free. From there, if you decide to work with White Shark Media you will be up leveling your business with a team that cares about your business as if it was their very own.


White Shark Media is committed to making sure that you understand every step in the planning and decision making process when it comes to the digital marketing tactics that they implement for your company. They don’t just take up the task of working for you, they work with you. They call, message, and report frequently with clients to let them know what’s going on at every stage.


The agency is also a fully bilingual employee base. This puts them on the leading of international digital marketing. The team stays knowledgeable about the latest innovation and systems. White Shark Media is showing no signs of slowing down when it comes to making a difference for their clients and partners.