Category Archives: Fashion Designer

Fabletics: An Example of When and How To Expand

When looking into starting a business, there are plenty of factors to think about for a successful run. Among the factors is figuring out whether or not to build physical locations. If the decision is to build physical locations, then people need to work out when to build these locations. One example of taking these steps is Fabletics, one of the most innovative and successful active wear brands. Many customers have discovered this retailer and have made it their main source of new active wear clothing. They have been amazed and impressed by the designs.


One of the most important factors to the success of Fabletics is its organization. The founders and leaders of the brand have made sure that they are not taking on too much at once. They have broken down all of their tasks into phases. As they worked on the phases, they have decided whether or not to move forward with the next phase. The merchandise, customer service, and business was handled before moving to the possible next phase which was opening up brick and mortar locations. Their location opening has turned out to be one of the most successful transitions for the athleisure brand.


Kate Hudson and the other leaders of Fabletics have waited until they were sure that the brick and mortar move was going to be a successful transition. When they have decided to open up doors to physical areas, they had already gained close to 1 million subscribers. This convinced them that opening up a brick and mortar store would be a good move. After all, Fabletics worked in the fashion industry. With fashion, customers are going to want to make sure that the items they get are going to fit them. This would involve fitting rooms among other aspects of clothes shopping. Kate Hudson did not want to drop traditional shopping completely. She was aware of where more customers were going.


When Fabletics has expanded, the brand has looked at all of the markets to find the best markets to open in. Of course there were plenty of factors they were looking at. Among the factors were the size of the market, where there subscribers lived and some other factors. Given that their store openings were a success, they have exercised their wisdom in moving forward with their goals. Fabletics is one of the brands that entrepreneurs can learn from if they want to build a business that is constantly growing.

Fashion and Technology, Tending Toward One Name

While some people refer to modern technology as being fashionable, another group sees contemporary fashion as simply technologically induced. The point is simple; the two industries are becoming inseparable by the day. This awareness is on the increase, thanks to some influential individuals that have come out to share their views on the topic. Chris Burch falls into this category.


Here is a man worth listening to by all standards. He is an entrepreneur with a difference. He started making millions of dollars in the fashion industry far back in his college days. At the moment, he presides over Burch Creative Capital, a company with an impressive brand of portfolio.


In unmistakable terms, Burch explained the ever upward trends in the interwoven relationship between technology and fashion. According to him, the 70s was simply the boom box era. Many music lovers could not resist the boom box attraction as it afforded them the opportunity to easily carry their lovely tunes and stations wherever they wanted. By the 90s, there was already an improvement on the boom box. The Walkman was now the toast in town; it was more fashionable and provided a personal music experience unimaginable before then. Another improvement on the Walkman came with the turn of the century. It was called the iPod era. No one can tell when these upward trends will stop.


The fashion industry obviously remains glue to technology. Without technology, the industry will be deprived of innovation and functionality in no small measure. Anouk Wipprecht captured the situation when she said, “[technology is] like a playground, a place of experiment, and as you dive deeper and deeper into the technology and systems, it rewards you with endless possibilities.”


Fashion has not failed to reciprocate either. It has provided technology a platform to showcase its product and win patronage. Fashion Shows are helping out in this regard. Many new technological products get needed awareness and patronage via these mediums.


Sometimes, both fashion and technology come together to achieve great things. The case of energy creation readily comes to mind. We now have cloths that capture kinetic energy needed in powering appliances like watch and mp3. Any time from now, a prototype shoe with the capability of charging cell phones when used in walking or running will come on board.


From the above, it is obvious that the continued blending of fashion and technology will one day leave us with no option but to call both by one name.

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