Category Archives: Fashion

How Fabletics Is Redefining The Integrated Shopping Experience

As notes competing in a marketplace like online retail fashion where ecommerce pioneer and giant Amazon is winning big is no easy task. Even so, according to business writer Paul Armstrong, that is exactly what the women’s athleisure company Fabletics and its savvy team of co-founders that includes actress Kate Hudson is managing to do. Fabletics appears to be mastering implementing the right mix of digital shopping experience, branding, personalization and offline shopping experience.


It does this by using a business model that is more common place among online companies that are in the entertainment space like Netflix and Hulu than it is among e commerce retail companies. That business model is known as the subscription. The subscription model has allowed the company to start opening brick-and-mortar stores that complement its digital offerings rather than compete with them. With the proliferation of online shopping some stores have found themselves falling victim to the showroom effect where customers will visit their stores in-person to decide whether or not they like an item and then they purchase the item online after finding a cheaper deal. The store unintentionally becomes a showroom of sorts while stores lose out on sales. Instead of being showrooms for drive-by customers Fabletics’ brick-and-mortar stores have become an alternate offline shopping experience for customers who have already signed up for memberships through their website. Those customers now have the option of shopping for their monthly outfit online or offline and new customers are often signed up for memberships at the stores themselves. As Paul Armstrong put it: “Fabletics does not care where the customer buys in store, retail is just another element of service.”


Fabletics is a women’s athleisure and fitness wear brand that was co-founded by the forces behind Fab, Inc. and Golden Globe winner and actress Kate Hudson. The company works to provide clothing to women with a wide variety of body types and lifestyles with clothing that they can feel confident in at the workplace and the gym. It does this by creating a brief assessment that surveys a customer about her lifestyle, her preferred mode of exercise and her body type. The survey then matches the customer with the Fabletics apparel choices that would best serve her needs based on her answers. One of the many things that distinguishes Fabletics from other athleisure brands is its penchant for offering clothing that is both fashionable and high quality at an affordable price point.


The company makes the process of shopping for workout attire more fun as customers can select clothing options that have been crafted to hold up during an intense Zumba workout while also looking flattering underneath a black blazer paired with a pair of slacks during a meeting with a client. Fabletics offers a unique retail model that allows shoppers to sign up for a subscription service to its website. A Fabletics subscription allows subscription holders the ability to purchase athleisure clothing at discounted rates. The subscription service, known as VIP membership, offers the customers that purchase it perks like being able to buy outfits from Fabletics at a discount as high as 50 percent off and receiving free shipping for purchases that cost more than $49.95. Fabletics’ VIP Members can also accumulate reward points that they can apply to getting free clothes. Fabletics’ customers are treated to the option to purchase new styles each month and VIP members have the privilege of being able to purchase their first outfit for $15.

Fabletics | Shopping as Guest or VIP Member? Which is Better?

When choosing a sports apparel, it pays to not just select blindly but consider a number of factors including quality, size, fashion and the type of fabric used. Do not underestimate the power of a quality sportswear on your sporting activities. Getting the right size enhances freedom of movement, therefore boosting performance. The quality of our sportswear on the other hand helps to protect you from injuries, and, so does the type of fabric used. Lastly, the style of your sports attire helps to boost confidence, hence motivating you to keep training or exercising. Besides, feeling good about yourself while exercising, is more motivation than anything.


Getting a great sports attire can be a daunting task. However, if you work with a reputable brand, you know you will always get quality for your money. Fabletics makes one of the leading sportswear companies. Here is a Fabletics review to help you decide whether they are worth your money.



Fabletics was founded in the year 2013 by three very innovative individuals including Kate Hudson. This brand was created following the identification of a market gap where there were no luxury sports apparel brands that offered quality and stylish garments at affordable prices. They started out with a female sports wear line but have since expanded to accommodate men. You will find them in countries like Germany, Canada, US, UK, Spain, and Netherlands.


Methods of Shopping

There are two methods of shopping via Fabletics. You can choose to shop as a guest or as a VIP members. With the guest type of shopping, there are no commitments. You shop and checkout and come back when you like. However, with the VIP membership, there are commitments and benefits that match them.


As a VIP members, an amount of $49.99 will be deducted from your credit card, every month. This is unless you have notified the system to skip the month. If that is the case, no amount will be deducted and no charges will apply. If you don not skip the month the amount deducted can be used in shopping whatever apparel you desire.


Unlike other companies, with Fabletics, you can cancel your VIP membership at any time, without incurring penalties.


Shopping Process

The shopping process begins with a short survey to get an idea of your size, taste and preferences. Then, a customized display of attires that suit your needs is displayed. Next, is the selection then checkout. If you are checking out as a VIP member you get discounts of up to 50% and loyalty points each time you check out.

Three Wengie Life Hacks That Got a Little Personal

Life is unfair at times. Despite your daily efforts, life and all of its burdens often get the best of everybody from time to time. YouTube beauty, Wengie, understands this unfortunate reality and has focused her channel on making life easier. After embracing her viewers with a hug as always, the Australian sweetheart got all too personal with her infamous life hacks.

You May Have Been Going to the Bathroom Wrong

After urging viewers to remember that they are family to her, this blogger got a little personal with this hack. Describing that going number two can be difficult sometimes, she encouraged her fans to either squat over the toilet or to put their feet up on a stool to stimulate bowel movements. Thanks, Wengie, or so everyone thinks.

Never Flush with the Lid Open

The age-old argument still exists. When you flush the toilet, germs do enter the air and land on you, toothbrushes, and more. To avoid this entirely, simply close the lid first.

Make Cleaning the Shower a Breeze

You would think the place that keeps you clean would be, well, clean, right? Unfortunately, shower residue builds up fairly quickly and is difficult to clean. Expensive cleaners tend to do the trick, but not without some elbow grease to boost the effectiveness of the formula. Instead of getting down on your hands and knees to clean, fill a plastic bag with vinegar and a few teaspoons of lemon juice, tie it over the showerhead, and allow it to soak overnight. Simply wipe everything away the next morning.