Category Archives: Fashion

Fabletics: An Example of When and How To Expand

When looking into starting a business, there are plenty of factors to think about for a successful run. Among the factors is figuring out whether or not to build physical locations. If the decision is to build physical locations, then people need to work out when to build these locations. One example of taking these steps is Fabletics, one of the most innovative and successful active wear brands. Many customers have discovered this retailer and have made it their main source of new active wear clothing. They have been amazed and impressed by the designs.


One of the most important factors to the success of Fabletics is its organization. The founders and leaders of the brand have made sure that they are not taking on too much at once. They have broken down all of their tasks into phases. As they worked on the phases, they have decided whether or not to move forward with the next phase. The merchandise, customer service, and business was handled before moving to the possible next phase which was opening up brick and mortar locations. Their location opening has turned out to be one of the most successful transitions for the athleisure brand.


Kate Hudson and the other leaders of Fabletics have waited until they were sure that the brick and mortar move was going to be a successful transition. When they have decided to open up doors to physical areas, they had already gained close to 1 million subscribers. This convinced them that opening up a brick and mortar store would be a good move. After all, Fabletics worked in the fashion industry. With fashion, customers are going to want to make sure that the items they get are going to fit them. This would involve fitting rooms among other aspects of clothes shopping. Kate Hudson did not want to drop traditional shopping completely. She was aware of where more customers were going.


When Fabletics has expanded, the brand has looked at all of the markets to find the best markets to open in. Of course there were plenty of factors they were looking at. Among the factors were the size of the market, where there subscribers lived and some other factors. Given that their store openings were a success, they have exercised their wisdom in moving forward with their goals. Fabletics is one of the brands that entrepreneurs can learn from if they want to build a business that is constantly growing.

Lime Crime Cosmetics Lets People Show Their Colorful Inner Unicorn

If you are looking for make-up that will allow you to make a colorful fashion statement and not just hide your blemishes, then you should try Lime Crime cosmetics. Founded in 2008 by Doe Deere, an entrepreneur that was born in Russia and grew up in New York City, it is among the world’s fastest growing cosmetics brands. The company offers a unique line of brightly colored eye shadows, lipsticks and nail polishes that are sure to get people noticed whether they are at work or out on the town having fun. People worldwide have made using the products in the make-up line a integral part of their daily routine.


People that want to show off their colorful inner unicorn have embraced the brand and made it a hot seller. The make-up line is unique in a number of ways. First, it is produced using vegan ingredients. Secondly, the products are never tested on animals. Plus the colors of the make-up in the cosmetics line is so bright they border on being illegal. Doe Deere created the make-up by hand when she couldn’t find make-up bright enough to draw attention to her while onstage with her rock band. When she showed them to the visitors on her online make-up tutorial they begged her to offer them for sale. That’s how Lime Crime cosmetics was born.


The products in the cosmetics line became an almost instant hit when Doe Deere began offering them for sale online through her innovative marketing efforts. Customers love that in addition to the bright colors the make-up is easy to use, smudge-resistant and stays in place all day long. Plus many are intrigued by the fun names the company gives to its colors. They have evocative monikers like Raven, Cashmere, Shroom, Riot, Wicked Faded and No She Didn’t. They also love the white polka dots, robin’s egg blue and white unicorn on the packaging in which the products are delivered.


Lime Crime cosmetics is perfect for people that feel the bland, boring colors of traditional make-up don’t let them express their bold, bright, colorful inner child.

Lime Crime Reinvents the Magical Mermaid

Mermaids is the big theme this summer with Lime Crime and their collection specially designed for the fantasy swimmer at heart. While Unicorn Hair is its own brand of semi-permanent hair color dyes, if you travel on over to the mermaid themed page found on the Lime Crime website, you’ll see the suggested four colors to go with your mermaid inspired makeup routine this sunny season. These colors include Dirty Mermaid, Salad, Blue Smoke, and Pony and are sure to live up to the hype when included in a combination of any of the beauty brand’s makeups.


What you’ll also find on the bubble covered page are shimmery diamond crushers, reminiscent of the out of this world colors to be found in the deepest depths of the ocean. Make your lips reminiscent of pearls or the shiny inside of a shell with any of the four lip crusher colors suggested for this current mermaid theme. These unique lip toppers include Trip (delirium purple), Cheap Thrill (sunset/rose shift), Fluke (chill mauve), and Acid Fairy (lavender/mint shift). Mix and match your diamond crush topper with all your favorite lip balms and lipsticks and see what kind of luminescent effects you can come up with.


Following the under the sea theme are Lime Crime’s pop on nails. Each of these are made from a super special type of plastic that is chip resistant and looks just as real as they feel to the touch. The material they’re made out of can also file down to your desired shape and size with ease, just like real nails. Each color is shiny and opalescent with rainbow undertones. They come in four distinct colors to really set off your look, including Storm, Oyster, Lizard, and Camel. If you’re going for a light and bright mermaid look, Oyster or Storm would be the perfect fit, while a more dark sea with look might fit best with Lizard and Camel. Regardless, it’s up to you to use your creativity to mix and match to your heart’s content while finding that best combination for your summer mermaid look!

Do Unicorns Wear Pop On Nails? A Beauty Update And My Fascination With Lime Crime

In the world of fashion and beauty, things never stay the same. Trends are always changing, and that is one of the things that I love! The newest trend that I am enjoying is Lime Crime’s bright, vibrant cosmetics collections. Have you heard of pop-on nails? This fashion trend is like getting fake nails but made with D.I.Y. fans in mind.

Lime Crime offers many colors of pop on nails, but my favorites are a part of the new “Mermaid Collection” offered by this fantastically fun brand. The new collection is completely mermaid inspired and includes aquamarine blues, opalescent pastels, and fantasy worthy pinks and purples. The pop on nails in this new collection come in “Lizard” which is a metallic dark green with rainbow reflections, as well as oyster, which is a soft, smokey lavender.

All of the Lime Crime products are certified vegan and cruelty free. The materials that they use for their pop on nails is super natural feeling. You can even file them just like you would a regular nail! The process of using them really doesn’t take much longer than it does to apply nail polish. You have to wipe your nails first with acetone to get rid of any excess oils. You should also trim them so that you start with short, clean nails. Next, you apply a little bit of glue and pop the nail on! Hence the name, “pop on nail”! It is so easy and can add so much sparkle and character to your look.

That is pretty much what Lime Crime does best. They add, what they call on their website, “extra”. That extra touch that no one else has. That extra metallic flash. That extra touch of color and glamour. This brand is all about self expression. The CEO and founder, Doe Deere, says she started the company almost ten years ago when she needed products for herself to wear along with an eccentric Halloween costume. The products that she has come up with since continue to offer wild, bold, expressive products to her fans. And I, for one, am grateful!

Lime Crime Is A Strong Cosmetics Brand

Lime Crime is one of the strongest new cosmetics brands in the world, and it was started by Doe Deere as a way to help women look their best at all times. Someone who wishes to wear brighter colors will feel better about themselves, and they will find colors that they cannot get with any other company. This article explains how this company has built its aesthetic for bright colors, vegan styling and new hair dyes.

#1: Doe Deere’s Vision

Doe Deere had a vision for the company that started with her choosing colors that she made herself at home. There are many different colors that have been offered by the company over the years, and Doe has created a large company that produces many of these colors every day. The company is using its revenues to invest in new products, and they have branched into hair dyes and vegan offerings.

#2: Styling Online

Lime Crime is an interactive brand that is only sold online, and women will see quite a lot of inspiration online through Instagram and many other social media outlets. Ladies who follow this brand will see Doe Deere modeling all her own products,and they will find a way to wear the bright colors they love so much.

#3: Wearing Unorthodox Colors

The company wants to offer more unorthodox colors to the public so that they may have a better color palette to choose from. Someone who wishes to wear these colors will find that there is a shift in the color palette every season that offers more colors. Doe will model all the colors that are required for the season, and she will release a color scheme that women may wear with their favorite clothes.

There are quite a few different women who will find freedom in the cosmetics that they love from Lime Crime. The company is quite strong, and it has become known for a number of different people who want to wear a brighter color. Women who are looking for better colors and hair dyes will have all the things they need when they come to the site.

How Fabletics Is Redefining The Integrated Shopping Experience

As notes competing in a marketplace like online retail fashion where ecommerce pioneer and giant Amazon is winning big is no easy task. Even so, according to business writer Paul Armstrong, that is exactly what the women’s athleisure company Fabletics and its savvy team of co-founders that includes actress Kate Hudson is managing to do. Fabletics appears to be mastering implementing the right mix of digital shopping experience, branding, personalization and offline shopping experience.


It does this by using a business model that is more common place among online companies that are in the entertainment space like Netflix and Hulu than it is among e commerce retail companies. That business model is known as the subscription. The subscription model has allowed the company to start opening brick-and-mortar stores that complement its digital offerings rather than compete with them. With the proliferation of online shopping some stores have found themselves falling victim to the showroom effect where customers will visit their stores in-person to decide whether or not they like an item and then they purchase the item online after finding a cheaper deal. The store unintentionally becomes a showroom of sorts while stores lose out on sales. Instead of being showrooms for drive-by customers Fabletics’ brick-and-mortar stores have become an alternate offline shopping experience for customers who have already signed up for memberships through their website. Those customers now have the option of shopping for their monthly outfit online or offline and new customers are often signed up for memberships at the stores themselves. As Paul Armstrong put it: “Fabletics does not care where the customer buys in store, retail is just another element of service.”


Fabletics is a women’s athleisure and fitness wear brand that was co-founded by the forces behind Fab, Inc. and Golden Globe winner and actress Kate Hudson. The company works to provide clothing to women with a wide variety of body types and lifestyles with clothing that they can feel confident in at the workplace and the gym. It does this by creating a brief assessment that surveys a customer about her lifestyle, her preferred mode of exercise and her body type. The survey then matches the customer with the Fabletics apparel choices that would best serve her needs based on her answers. One of the many things that distinguishes Fabletics from other athleisure brands is its penchant for offering clothing that is both fashionable and high quality at an affordable price point.


The company makes the process of shopping for workout attire more fun as customers can select clothing options that have been crafted to hold up during an intense Zumba workout while also looking flattering underneath a black blazer paired with a pair of slacks during a meeting with a client. Fabletics offers a unique retail model that allows shoppers to sign up for a subscription service to its website. A Fabletics subscription allows subscription holders the ability to purchase athleisure clothing at discounted rates. The subscription service, known as VIP membership, offers the customers that purchase it perks like being able to buy outfits from Fabletics at a discount as high as 50 percent off and receiving free shipping for purchases that cost more than $49.95. Fabletics’ VIP Members can also accumulate reward points that they can apply to getting free clothes. Fabletics’ customers are treated to the option to purchase new styles each month and VIP members have the privilege of being able to purchase their first outfit for $15.

Fabletics | Shopping as Guest or VIP Member? Which is Better?

When choosing a sports apparel, it pays to not just select blindly but consider a number of factors including quality, size, fashion and the type of fabric used. Do not underestimate the power of a quality sportswear on your sporting activities. Getting the right size enhances freedom of movement, therefore boosting performance. The quality of our sportswear on the other hand helps to protect you from injuries, and, so does the type of fabric used. Lastly, the style of your sports attire helps to boost confidence, hence motivating you to keep training or exercising. Besides, feeling good about yourself while exercising, is more motivation than anything.


Getting a great sports attire can be a daunting task. However, if you work with a reputable brand, you know you will always get quality for your money. Fabletics makes one of the leading sportswear companies. Here is a Fabletics review to help you decide whether they are worth your money.



Fabletics was founded in the year 2013 by three very innovative individuals including Kate Hudson. This brand was created following the identification of a market gap where there were no luxury sports apparel brands that offered quality and stylish garments at affordable prices. They started out with a female sports wear line but have since expanded to accommodate men. You will find them in countries like Germany, Canada, US, UK, Spain, and Netherlands.


Methods of Shopping

There are two methods of shopping via Fabletics. You can choose to shop as a guest or as a VIP members. With the guest type of shopping, there are no commitments. You shop and checkout and come back when you like. However, with the VIP membership, there are commitments and benefits that match them.


As a VIP members, an amount of $49.99 will be deducted from your credit card, every month. This is unless you have notified the system to skip the month. If that is the case, no amount will be deducted and no charges will apply. If you don not skip the month the amount deducted can be used in shopping whatever apparel you desire.


Unlike other companies, with Fabletics, you can cancel your VIP membership at any time, without incurring penalties.


Shopping Process

The shopping process begins with a short survey to get an idea of your size, taste and preferences. Then, a customized display of attires that suit your needs is displayed. Next, is the selection then checkout. If you are checking out as a VIP member you get discounts of up to 50% and loyalty points each time you check out.

Three Wengie Life Hacks That Got a Little Personal

Life is unfair at times. Despite your daily efforts, life and all of its burdens often get the best of everybody from time to time. YouTube beauty, Wengie, understands this unfortunate reality and has focused her channel on making life easier. After embracing her viewers with a hug as always, the Australian sweetheart got all too personal with her infamous life hacks.

You May Have Been Going to the Bathroom Wrong

After urging viewers to remember that they are family to her, this blogger got a little personal with this hack. Describing that going number two can be difficult sometimes, she encouraged her fans to either squat over the toilet or to put their feet up on a stool to stimulate bowel movements. Thanks, Wengie, or so everyone thinks.

Never Flush with the Lid Open

The age-old argument still exists. When you flush the toilet, germs do enter the air and land on you, toothbrushes, and more. To avoid this entirely, simply close the lid first.

Make Cleaning the Shower a Breeze

You would think the place that keeps you clean would be, well, clean, right? Unfortunately, shower residue builds up fairly quickly and is difficult to clean. Expensive cleaners tend to do the trick, but not without some elbow grease to boost the effectiveness of the formula. Instead of getting down on your hands and knees to clean, fill a plastic bag with vinegar and a few teaspoons of lemon juice, tie it over the showerhead, and allow it to soak overnight. Simply wipe everything away the next morning.