Category Archives: Inspirational Women

Rise and Shine With Doe Deere

The cosmetic industry has taken the world by storm. Now, more than ever, beauty trends are gracing the covers of magazines everywhere. Social media news feeds are loaded with highlight and contour tutorials, and new beauty brands are born seemingly every day. In 2008, entrepreneur and makeup enthusiast, Doe Deere, introduced Lime Crime to the cosmetic industry. Known for her creativity and unique sense of style, the self-proclaimed Queen of Unicorns recently sat down with Helene Vlacho if Beauty is My Attire, to share details on her morning routine.


Deere recalls the first time she discovered her love for makeup. Always a vibrant and colorful child, she often enjoyed playing dress up with her friends. She remembers having a slumber party where they decided to dress up as witches, this time, it wasn’t the dressing up that caught her attention. While playing in makeup with her friends, the young Deere became fascinated with the seemingly endless possibilities. The young and ambitious entrepreneur began her business career in grade school, when she sold temporary tattoos to her classmates, using herself as a marketing tool.


At the tender age of 17, Deere left Russia and headed for the United States with her heart set on a career as a musician. Though her initial plan fell through, she reignited her love for cosmetics and ventured into the world of entrepreneurship. With such a busy schedule and eccentric sense of style, you might think her morning routine was one of many complexities, but, would you be surprised to learn that this beauty queen is a lot like most of us?


Taking heed to the age old saying “The Early Bird Gets The Worm”, Deere wakes up every morning at 8:30, without the assistance of an alarm clock. Before starting her day, Deere says she gulps down a big glass of water to help keep herself hydrated in the dry Los Angeles climate. A few stretches and a light breakfast follow, along with a few intimate moments with nature. As lead Unicorn of the Lime Crime family, Deere checks in with her team daily to ensure things are running smoothly, and personally respond to messages and emails each morning. After handling business, the magic begins! Deere says she cranks up the music during her makeup routine and often uses curling irons to style her hair into long flowing locks. She applies a little foundation, and pink or red lipstick and blush and with just a few strokes, the Queen emerges. Who would have ever thought that the Queen of Unicorns could also be the queen of beautiful simplicity? Learn more: