Category Archives: Marketing Expert

Susan McGalla Talking About How Women Can Achieve Success in Corporate World

Susan McGalla is one of the most successful female entrepreneurs in the United States. She is the founder of the business consulting firm by the name of P3 Executive Consulting Inc; She has helped many companies achieve their business goals with her business foresight and understanding. Over the years, Susan McGalla has held prominent positions in many organizations, where she has performed exceptionally well to ensure that the company achieves their business objectives. Susan McGalla served as the President of the American Eagle Outfitters Inc and the CEO at Wet Seals Inc.

Susan McGalla believes that women should focus on their career and there are many ways they can achieve their goals. She says the first thing that women should do is to ensure that they complete their education. It is essential that women today complete their education as it is what would help them achieve their dream in the corporate world. The educational qualification plays a significant role in the corporate world, and if the candidate is not qualified enough, getting higher up in the corporate world is difficult.

Susan McGalla also believes that the companies these days should even have sensitive recruitment policies towards women so that women should be encouraged and given equal opportunities in the workplace. Susan says that what most women lack in the corporate world is some amount of guidance and mentoring and if the enterprises have a well-defined mentoring program at work, more women would be able to achieve what they set out to. The women empowerment initiatives are also constructive, but in collaboration with mentoring, it would become more efficient in getting the desired results. Susan McGalla says that women should complete their education and must plan their finance well in advance to ensure that they do not have any issues or lose out on time when going for higher education.

White Shark Media: Your Best Option For A Fair Price On Ad Campaign Management

Maybe you’ve tried using search engine marketing or PPC advertising before and it didn’t go so well. It can be a real tricky business because you probably want keywords your competitors have, yet you find your monthly bills have you paying more than you want for a pretty substandard sales performance. You don’t want to be overpaying for running AdWords or Bing Ads campaigns when you could get better results out of less popular keywords or tailor your website to match your campaign capabilities. But it doesn’t mean you should just scrap PPC ads. Instead, you should hire a company like White Shark Media to manage them.

What is the White Shark Media difference? White Shark Media is a listed small business partner of Google, something that only a select few SEM companies are able to get. White Shark Media’s team uses advanced analytical software to look at various PPC campaigns so they can see which ones are driving in not only high traffic, but also turning that traffic into sales. They no longer require their customers to open new AdWords accounts if they’re already experiencing some success on their current accounts.

One thing White Shark Media knows is important in PPC marketing is constant communication. When they have important updates to give you on ad performances, they do so through monthly review meetings on places such as GoToMeeting, and you can also get in touch at anytime with your contact person. They also have call tracking systems to monitor sales leads through mobile clicks and phone calls. They don’t always have to erase existing campaigns to make increased sales happen; sometimes they just need to build on them. To start taking advantage of White Shark Media’s comprehensive PPC marketing, you can sign up for a free evaluation today at