PRWeek is the top publication for the marketing and public relations industry. PRWeek has held this distinction for many years. The publication is going to hold its vaunted distinction for years to come. So, when PRWeek chooses to honor someone with an award, the individual really is someone who contributes greatly to the industry. Darius Fisher is one such person. He has been named to the publication Innovation 50 list, a prestigious list to be sure.
The Innovation 50 is a compilation of those PRWeek believes have done a wonderfully innovative job in the field of digital marketing. There is a tremendous amount of room for creativity in the profession of digital marketing, and only a small number of people are able to be truly creative and forward-thinking. Darius Fisher is definitely one such person. He has figured out the successful formula for using digital marketing as a vehicle for repairing a harmed online reputation.
With the search engines and social media as powerful as they are, news travels very fast. For better or for worse, news ends up hanging around on the internet for ages. A bad review, legal hassles, and document dumps do not just disappear. As Darius Fisher points out in interviews constantly, unless decisive steps are taken to address highly-negative search engine results, the results haunt their subject for a long time.
In co-founding Status Labs, Fisher came up with a great business model to help people dealing with online reputation catastrophes. Good, sound principles of modern marketing, public relations, and social media management are utilized to fix things. Currently, Fisher serves as the president of Status Labs, and the successful company is growing. 1,500+ clients in roughly 35 countries have called on Status Labs for help.
And help they did receive. The work performed by Status Labs was very deliberate and targeted. The guidance of Darius Fisher factors into the way Status Labs performs its tasks.