ClassDojo set to monetize its Application by first adding more Features to it

ClassDojo is an education technology application that was developed by Sam Chaudhary and Don Liam. The duo agreed to develop a unique application that could create a positive school culture where students had a voice. Students could share various learning experiences by adding them to their portfolio.

It has been reported that the ClassDojo application is set to launch monetization methods. The app, whose operations has been likened to Slack, is set to introduce more features and content first before seeking to make money for its investors. The app’s success has so far been a big motivation to its founders with its users maintaining that they will continue using it even when premium charges are introduced.

The easy-to-use application is suitable for all classes ranging from Kindergarten to 8th grade. While designing the application, the founders ensured that it was designed with privacy specifications that facilitate its use in school.

To make continuous improvements on the application, ClassDojo team organizes venture funding campaigns to help employ more technical experts. Sam Chaudhary and Liam Don have been organizing venture funding from various investors like General Catalyst, GSV, Reach Capital, and Signal Fire.

In ClassDojo’s latest venture funding, they raised $21 million. A manager from General Catalyst, one of ClassDojo’s leading investor, said that the funds were used to make further improvements on the application to suit the needs of both teachers and parents to ensure that students attain success in life.

Since 2011, when the application was launched, it has achieved commendable growth as compared to other education technology applications. It has grown from an education technology accelerator to Y Combinator level. Moreover, two of three schools in United States have teachers who use the application.

ClassDojo creates a positive classroom culture where students are encouraged to grow and develop real skills like active participation in class, leadership skills, and team participation. On the other hand, teachers use the application to communicate with students’ parents on their progress at school.

ClassDojo can be downloaded from Google App store using a computer and Android supported mobile gadgets. A single device can serve all students in a classroom. Educators are currently enjoying a free access to the application.

Due to ClassDojo’s significant role in bringing a ground-up change in education, it ranks as the most downloaded education technology application. In one day, almost 500,000 people download the application. Still, ClassDojo’s team is working to market it to more schools worldwide.

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