Fabletics: An Example of When and How To Expand

When looking into starting a business, there are plenty of factors to think about for a successful run. Among the factors is figuring out whether or not to build physical locations. If the decision is to build physical locations, then people need to work out when to build these locations. One example of taking these steps is Fabletics, one of the most innovative and successful active wear brands. Many customers have discovered this retailer and have made it their main source of new active wear clothing. They have been amazed and impressed by the designs.

 

One of the most important factors to the success of Fabletics is its organization. The founders and leaders of the brand have made sure that they are not taking on too much at once. They have broken down all of their tasks into phases. As they worked on the phases, they have decided whether or not to move forward with the next phase. The merchandise, customer service, and business was handled before moving to the possible next phase which was opening up brick and mortar locations. Their location opening has turned out to be one of the most successful transitions for the athleisure brand.

 

Kate Hudson and the other leaders of Fabletics have waited until they were sure that the brick and mortar move was going to be a successful transition. When they have decided to open up doors to physical areas, they had already gained close to 1 million subscribers. This convinced them that opening up a brick and mortar store would be a good move. After all, Fabletics worked in the fashion industry. With fashion, customers are going to want to make sure that the items they get are going to fit them. This would involve fitting rooms among other aspects of clothes shopping. Kate Hudson did not want to drop traditional shopping completely. She was aware of where more customers were going.

 

When Fabletics has expanded, the brand has looked at all of the markets to find the best markets to open in. Of course there were plenty of factors they were looking at. Among the factors were the size of the market, where there subscribers lived and some other factors. Given that their store openings were a success, they have exercised their wisdom in moving forward with their goals. Fabletics is one of the brands that entrepreneurs can learn from if they want to build a business that is constantly growing.

Leave a Reply