The Rise of Eucatex

When we talk about trendsetters, Eucatex features top on the list. When it was founded back in November 1951, it became the first Brazilian company that thought of the environment and acoustic comfort. They didn’t stop there, they went on to use eucalyptus as a raw material to produce panels and ceiling tiles.

Eucatex installed its first representative offices in Buenos Aires, Argentina and several Brazilian capitals between 1956 and 1965. The company kept on growing and they started a hard board mill in Salto and in Barueri, a Metal industrial Unit. As part of their expansion plans, they opened up offices in USA, Holland, Mexico, Germany and the United Kingdom.

Between 1966 and 1989, they started producing paint. In the beginning, the paint was only meant to coat their acoustic ceiling tiles and panels. As of today, they have a whole plant for paint and varnishes in Salto, Sau Paulo. This has seen them winning the ARTESP Awards.

During the same time when they started producing paint, they also invested in land and reforestation. This was to ensure that they were self-sufficient when it came to the raw material supply they used. Today, they have expanded their operations to forestry leasing. Forestry leasing occurs between Ecuatex and the rural owners. The rural owners lease their land to Ecuatex for a determined period of time and they are compensated each cycle depending on the percentage of Ecuatex’s production.

Some of the benefits the rural owner would experience would include; additional income, preferential treatment when they buy wood produced by the owner, payment being made with an annual price level restatement and the leasing and partnership agreement can be as long as 12 years with a guarantee on rebudding for future sale of wood.

For those who would be interested, they should know about the conditions that they ought to fulfil. They would need a minimum area of 50 useful bushels, the maximum distance from Botucatu and Salto is 100 km and the documentation regularized.

At the helm of the organization, Mr. Flavio Maluf sits as the CEO of Eucatex. He is an entrepreneur and a mechanical engineer. He graduated from Universidade Federal de Itajubá in 1991. He went on to get his MBA, in Business Management in 2006 from FIA and later on in 2011, he graduated with an MBA in Production and Technology from Universidade de Taubaté.

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